The Proven Video Format For Selling Retrofit Solutions

Convert retrofit prospects faster with trust-building case study videos.

Matt makes films that tell customer stories that we could make ourselves - but it's a bit cringe to do it. It's difficult to visit homes and capture feedback we need from clients, but Matt delivered a case study so good it's going across our sales funnel. — Ethan Wadsworth - Sales Director DiscreteHeat

Does This Sound Like You?

• You have a tonne of credibility but you're not selling?
• You have customers leaving your funnel before they convert?
• You're chasing views but not getting leads?
• The marketing is working but the sales team aren't?

You're not alone...

Creating Video Content Was The Most Frustrating Thing I Ever Did… Until I Learned This Format That I've Used Ever Since.

I thought video for businesses was going to be easy when I left TV production…

But working on product films, social videos and event films, I found out the content didn't perform at as well as I had thought.

I had studied every resource I could find – YouTube gurus… social media video experts… technical analysis of the algorithms… you name it.

Nothing worked!

At this point, I was about ready to give up… 

The problem was, every piece of advice I was following was designed to get views, not sales. And that’s why I could get videos with thousands of views, but the businesses I worked for weren't getting enough leads and sales.

I knew that I had to try something completely different to stop wasting my customers time so I said goodbye to video SEO, meme content, and trying to rank videos in search.

And tried a format that generates millions of pounds in business for companies even 10 years after they made their videos.

I’ll tell you all about it in a minute but…

Long story short, this new method got clients booked up for companies who were world experts at teaching business skills, selling machinery and even education.

These brands trusted case studies we made in their sectors too;

But it still wasn't perfect!

I’d finally gotten to a point where I could make a living with my video skills consistently - for businesses.

But my clients still wanted more!

I needed to work out a way to use the content I was making across the whole sales funnel.

And I made a critical discovery.

The videos I was making could be combined with cold outreach, sales calls, presentations and even tender pitches. 

So I worked with customers to refine their video into a multi tool for their companies!

I was able to make the same videos but multiply their use and squeeze every penny out of the production. 

What was even more incredible was, clients didn't just want one video, they wanted hundreds! 

I could earn a living, deliver results for businesses and discover more and more what made their customers tell great stories.

It made me able to refine the questions I asked and make even better films!

But I had one thing on my mind, would this work for the new sector I wanted to work in - Retrofit?

So I turned my experience into a series of step-by-step systems and started to test it with Retrofit companies. 

All I needed to do was 3 simple things:

1. Understand the new audience
2. Refine the questions to get the best results
3. Find the pain points in homes and buildings that resonated with the audience

So I got to work, and the results were better than I expected!

SIDE NOTE: In order to understand this industry better. I set up a trade magazine Refurb and Retrofit which toured the industry trade shows, homes and buildings to find out what customers were saying on the ground in retrofits.

So before I show you exactly how we do it - here's some examples of video case studies and the results they got for clients!

How to ACTUALLY make videos that convert viewers to customers and use them across your funnel

The secret to cutting down sales cycles and improving your conversions is simple

1. Identify a customer who you already provided your product or service to
2. Make sure the pain you saved them for matches your ideal customer profile
3. Make a video

The best way to do that is to spend weeks researching past sales, reaching out for contacts, arranging a visit, book a video freelancer, then wait another month for the first cut - before eventually getting a film you hope does what you want.

But luckily, you don’t have to that, because I can do it faster, and more efficiently.

My framework for casting, contacting, interviewing and delivering video case studies can provide you and your marketing and sales department with results in 3 weeks.

Not only that. Once you make your first video case studies, you'll be able to train your marketing and sales team to deploy the content across your funnels and accelerate purchasing cycles and conversions.

Very quickly, your team will know which time to use the content, where it activates decision making quicker and delivers results faster.

This is EXACTLY what Retrofit companies need in their sales tool kits. 

Apply for a case study consultation today so you can:

• Discover which customers could make your ideal 'sales person'.
• Grow your content library in a way that takes you less time.
• Learn how to make videos people watch that boost credibility and lead your niche.
• Gain an asset that eliminates FAQ enquiries and customer objections.
• Promote your content and storytelling to another level.
• Increase your growth, sales, content quality, credibility, and brand reputation.
• Create content that maintains it's value for years, delivering confirmation your product or service is the right choice for your customers.

And the best part? You don’t have to take my word for it. Here's what my customers say;

Introducing The Retrofit Trustbuilder™ Framework

The Retrofit Trustbuilder™ Framework is designed to capture the best stories from your customers to sell your product to leads and convert them faster into new customers.

Our package delivers :

Customer Liaison

We talk to your customers direct and arrange interviews and cast customers to make sure they can answer the questions we need to get your case studies to work.

Filming That Creates Trust And Confident Story Tellers

With 20 years of experience and thousands of hours of interviews, your case study subjects will have filming completed when it suits them, at a time when they are relaxed and ready for telling their stories to expert interviewers.

Outsourcing Results

Our films have been road tested and deliver stories that are proven to convert customers. You can relax and wait for the results.

LLM Optimised

We create the code to add to your website that makes LLM search queries from ChatGPT and other LLMs find your video case studies.

Social Shorts​

Your video case study gets cut into bite sized social clips that can be shared over and over across your social platforms.

Build Trust

Create a logical connection between the pain the customers feel and the solution you provide.

Support & Feedback

From question planning to final edits - you're in control of the story. Feedback is essential to what we do.

Package Deliverables

Scripting session to define your film tone, target pain points and emotional hooks.

Onsite filming, anywhere in mainland UK from a DBS checked, vaccinated, professional film maker.

1 x High Resolution 4K Case Study Film - with a runtime from 3 minutes up to 5 minutes in length.

Human checked caption files in .srt format for use in your video player and social video posts.

Social media clips from your main film (minimum of 4) in a format resolution you use 9:16, 1:1 or 4:5 for Facebook, Instagram, LinkedIn or TikTok.

LLM optimised code which is injected into your website and provides a reference tool for your video case study direct to AI Large Language Models so it's discovered in AI searches for your product or service.

Everything You Get Access To:

Consultation ​

Save the guess work and identify stories that real customers will respond to..

Ideation

Discuss the tone and feel of your video content so we shoot the material in the style you want.

Control

By understanding what questions to ask we can control the message the customer tells, but make sure they say it in their voice.

Distribution

We can explain how and when to deploy your main film, social shorts and optimisation tools across your funnel.

Reviews​

We won't finish the edit until you've got the story told the way you want it to be told.

Authenticity

A story that sells without selling, told by your biggest fans, your existing customers.

• Not sure where to start? No problem, we can go through your client list with you, and choose the best case studies with the highest chance of conversion.
• React faster to demand by showing stories that are relatable to your ideal customers.
• Make regional, archetype or building system specific case studies.
• Get content made in weeks that delivers for years.*

* Case studies are evergreen content that serve customer audiences on average at least 3 years.

Bonus: Magazine Coverage to 100,000 followers

Feature your case study in Refurb and Retrofit Magazine - the only independent magazine dedicated to retrofit in the UK.

Refurb and Retrofit Magazine

UK’s Premier Refurb & Retrofit Magazine | Expert Insights, Trends, & Projects | Architects, Developers, Facility Managers, Construction Pros, & More

Refurb and Retrofit Magazine

Who We Can Help:

• Councils, regional authorities or government bodies.
• Energy companies.
• Product manufacturers.
• Retrofit training organisations.
• Architects and retrofit professionals.
• Independent solar, heat pump, battery and storage installers.
• Charities and service providers to the public sector.
• Campaigners working on renewable energy projects.
• Professional trade bodies and representative organisations.
• Spaces are limited, can you afford to wait?

This isn’t a single use, once made and forgotten video solution. You can start today, plan your case study and get into production immediately. 

All companies are welcome to apply but there is currently a limited number of people we can take on each month.

That means as soon as the spaces are gone, you'll have to wait until the next available slot comes up..

The question is, do you want to wait, have customers get down your sales funnel and then pull out because they don't understand your solution, trust your product or are confused about how you solve their problem?

Or would you prefer to be showing and telling a new customer using your existing users and fans?

Click ‘Arrange a Free Consultation’  to speak to book a call back today and start building trust and accelerating your purchasing cycles now.