Telling real stories is now national policy.*
Luckily, I’ve been doing it for 20 years.
The UK Government says the energy transition depends on human-led storytelling.
Real homes. Real stories. Real outcomes
For years, retrofit has been explained through spreadsheets, brochures and press releases. But it doesn’t work like that.
People don’t change because of policy documents.
They change because they see someone like them winning.
That’s why government strategy now centres on human-led evidence - personal stories, installer trust, relatable homes, lived outcomes.
This isn’t a comms trend. It’s the behavioural backbone of the entire transition.
And it’s exactly what I’ve been building through interviews and real-world case studies across retrofit and renewable energy.
*THE GOVERNMENT SHIFT - Policy has caught up with reality.
“The transition will not succeed unless people see relatable homes and relatable stories.”
- National Participation Strategy, 2025
“Trusted messengers must be at the heart of the energy transition.”
- DESNZ, 2025
Discovery Call, Shoot, Delivery in 3 weeks
A CASE STUDY FILM EXAMPLE
The DiscreteHeat Retrofit Case Study: Made By Us
Here's what Ethan Wadsworth who commissioned this case study said;
Matt makes films that tell customer stories that we could make ourselves - but it's a bit cringe to do it. It's difficult to visit homes and capture feedback we need from clients, but Matt delivered a case study so good it's going across our sales funnel. — Ethan Wadsworth - Sales Director DiscreteHeat
CASE STUDIES WORK I HAVE DONE CROSS SECTORS
WHY STORY IS THE MISSING INFRASTRUCTURE
Retrofit isn’t a technology problem.
It’s a trust problem. Warmth, comfort, bills, safety, pride. Retrofit lives in the emotional world as much as the technical one.
Human stories reduce friction.
They build confidence.
They make the unfamiliar feel possible.
This is why my work focuses on three things:
✓ Emotion – why it mattered
✓ Clarity – how it worked
✓ Authority – who delivered it
This is what moves people.
This is what converts.
This is what scales.
Halcyan Water. A retrofit case study that follows the Milloy Framework™.
Documentary-led case studies for B2B and B2C audiences
- On-site filming (UK-wide)
- Interview-led narrative design
- Installer confidence storytelling
- Lived-experience homeowner framing
- 4-minute hero film
- 4 x 15-45 - second social cuts
- Behind-the-scenes / portrait stills
- You own all footage
- Delivered ready for websites, LinkedIn, YouTube, trade shows
My customers say:
Introducing The Retrofit Trustbuilder™ Framework
The Retrofit Trustbuilder™ Framework is designed to capture the best stories from your customers to sell your product to leads and convert them faster into new customers.
WHY WORK WITH ME
**A filmmaker first.**
A retrofit editor second.
No corporate gloss. Just real stories.
For 20 years I’ve made documentaries, interviews and lived-experience films.
The retrofit stories I produce are led by listening, not scripts.
By trust, not messaging.
By real households, not marketing angles.
This is why the work resonates.
This is why it converts.
This is why companies book out, installers grow, and homeowners understand what retrofit actually means.
I’m not here to lecture.
I’m here to help people see what’s possible.
WHO THIS IS FOR
- Clean-tech manufacturers
- Heating and retrofit installers
- Lenders + mortgage advisors
- Community retrofit organisations
- Councils and local authorities
- Energy, water and insulation innovators
- Anyone who needs to build trust quickly
My package delivers :
Customer Liaison
I talk to your customers direct and arrange interviews and cast customers to make sure they can answer the questions I need to get your case studies to work.
Filming That Creates Trust And Confident Story Tellers
I 20 years of experience and thousands of hours of interviews, your case study subjects will have filming completed when it suits them, at a time when they are relaxed and ready for telling their stories to expert interviewers.
Outsourcing Results
Our films have been road tested and deliver stories that are proven to convert customers. You can relax and wait for the results.
If you’ve got a story worth telling, let’s tell it well.
Warm, real, documentary truth.
The kind people actually believe.
LLM Optimised
I use AI to create the code to add to your website that makes LLM search queries from ChatGPT and other LLMs find your video case studies.
Social Shorts
Your video case study gets cut into bite sized social clips that can be shared over and over across your social platforms.
Build Trust
Create a logical connection between the pain the customers feel and the solution you provide.
Support & Feedback
From question planning to final edits - you're in control of the story. Feedback is essential to what I do.
Package Deliverables
Scripting session to define your film tone, target pain points and emotional hooks.
Onsite filming, anywhere in mainland UK from a DBS checked, vaccinated, professional film maker.
1 x High Resolution 4K Case Study Film - with a runtime from 3 minutes up to 5 minutes in length.
Human checked caption files in .srt format for use in your video player and social video posts.
Social media clips from your main film (minimum of 4) in a format resolution you use 9:16, 1:1 or 4:5 for Facebook, Instagram, LinkedIn or TikTok.
LLM optimised code which is injected into your website and provides a reference tool for your video case study direct to AI Large Language Models so it's discovered in AI searches for your product or service.
Get a social video made from your case study. Here's one of the Halcyan shorts.
Everything You Get Access To:
Consultation
Save the guess work and identify stories that real customers will respond to..
Ideation
Discuss the tone and feel of your video content so I shoot the material in the style you want.
Control
By understanding what questions to ask I can control the message the customer tells, but make sure they say it in their voice.
Distribution
I can explain how and when to deploy your main film, social shorts and optimisation tools across your funnel.
Reviews
I won't finish the edit until you've got the story told the way you want it to be told.
Authenticity
A story that sells without selling, told by your biggest fans, your existing customers.
This case study took 7 days from booking to filming to delivery.
- Not sure where to start? No problem, I can go through your client list with you, and choose the best case studies with the highest chance of conversion.
- React faster to demand by showing stories that are relatable to your ideal customers.
- Make regional, archetype or building system specific case studies.
- Get content made in weeks that delivers for years.*
* Case studies are evergreen content that serve customer audiences on average at least 3 years.
Bonus: Magazine Coverage to 100,000 followers
Feature your case study in Refurb and Retrofit Magazine - the only independent magazine dedicated to retrofit in the UK.
Who I Can Help:
- Councils, regional authorities or government bodies.
- Energy companies.
- Product manufacturers.
- Retrofit training organisations.
- Architects and retrofit professionals.
- Independent solar, heat pump, battery and storage installers.
- Charities and service providers to the public sector.
- Campaigners working on renewable energy projects.
- Professional trade bodies and representative organisations.
- Spaces are limited, can you afford to wait?
This isn’t a single use, once made and forgotten video solution. You can start today, plan your case study and get into production immediately.
All companies are welcome to apply but there is currently a limited number of people I can take on each month.
That means as soon as the spaces are gone, you'll have to wait until the next available slot comes up..
The question is, do you want to wait, have customers get down your sales funnel and then pull out because they don't understand your solution, trust your product or are confused about how you solve their problem?
Or would you prefer to be showing and telling a new customer using your existing users and fans?
Click ‘Arrange a Free Consultation’ to speak to book a call back today and start building trust and accelerating your purchasing cycles now.
