The Retrofit Trust Builder™

A 3-minute video case study that builds trust and wins work.Retrofit is hard to sell with brochures and PDFs. But when people see the result — hear from real clients, understand the pain that was solved — they buy in.We make one thing: a short, powerful, real-world case study video that does exactly that.- 🔧 Built using the Milloy Framework™
- 🔎 Optimised for YouTube, LinkedIn, and your website
- 📈 Trusted by retrofit pros, manufacturers, and installers> “We went from part-time to fully booked. The video did the selling for us.”
> — Greg, Sash Window Retrofit ExpertPrice: £4,950 + VATDelivery: 3 weeks or lessIncludes: 1 case study, 1 testimonial, 3 short insights — all optimised and done for you🎥 Watch Greg’s Video ⬇️ Or the ThermaCote® Launch Video
📞 Book a Strategy Call - (Calendly Link)

You can do the Milloy Framework™ yourself, with your own team. You can literally walk through the process and get a license to use this method in-house.

Your Audience Is COnfused

Ignore the explainers, the PDF's, and the savings calculators.Show them a face, and a person. In video. Make your existing customer success sell to your future customers.Why does it work?Because. If you do facts last - emotion first. With real people.You will win.

What I Have Done

✅ Former London Business School filmmaker and producer of The Entrepreneur’s Edge video series
✅ 10,000+ views in 72 hours on our retrofit video testing on LinkedIn — targeted, measurable, strategic
✅ Built YouTube audiences to 100k+ subscribers through story-led, conversion-driven content
✅ Produced 200+ films for Diggers & Dozers — powering a 1M+ construction-focused social reach
✅ Official video partner to ThermaCote UK — helping position thin wall insulation at the heart of retrofit strategy
✅ Ongoing case study: retrofitting my own home to EPC C — filming the reality, not just the sales pitch

Get Started

Making case study films is hard without the right tools. Let me make it easy for you.

• Msg Me

# 🧠 The Milloy Framework™
A repeatable system for retrofit case studies that convert.---### 💡 Why most retrofit videos fail
Too many case studies focus on the product — and ignore the pain.We've seen it:
- £15k videos that no one watches
- Spec sheet voiceovers no one remembers
- Content no one shares — not even the sales teamThat's why we built a better system.Find Out More Click The Arrow ⬇️

### 🎯 What is the Milloy Framework™?
Created by Matt Milloy, founder of Retrofit.Video and editor of Refurb & Retrofit, this framework is purpose-built for the retrofit sector.It’s a story structure that:
- Starts with real customer pain
- Builds emotional and logical trust
- Uses testimonial loops to drive action
- Bakes in LLM + YouTube optimisation
- Works on site, on social, and on cameraEvery video we make uses this system.What's Inside? Click The Arrow ⬇️

### 🧩 What’s inside (at a glance):
- Pain-first storytelling
- Emotional anchors (family, comfort, money, safety)
- Conversion layers (testimonials, CTAs, structured data)
- Built-in SEO & LLM discoverabilityWe don’t just film stories. We engineer trust.Where does it come from? Click The Arrow ⬇️

### 🔍 Where it came from
After 18 years creating video for global brands, Matt embedded in the retrofit sector — interviewing homeowners, councils, and tradespeople.The structure emerged from:
- What real customers responded to
- What actually moved people to act
- What made them believe and buy inHow Can You Use It? Click The Arrow ⬇️

### 🔐 How you can use it
We use the Milloy Framework™ to deliver results with our Retrofit Trust Builder™ video.But we also license it for:
- In-house teams
- Local authorities
- Retrofit product marketers
- DIY video producers---Want to see it in action?
🎥 Watch a case study
📞 Book a strategy call

### 🎬 ThermaCote Case Study: Watch the ImpactA 3-minute case study. One nervous homeowner. And a retrofit product that now has leads.### 💡 Want a Case Study Like This?We use the Milloy Framework™ to build trust, explain retrofit, and drive real engagement.→ Book a Strategy Call→ Learn how the system works

🔐 Use the Milloy Framework™ in Your Own WorkThe UK's first retrofit storytelling system is now available to license.The retrofit sector doesn’t need more generic marketing. It needs stories people trust.The Milloy Framework™ is a 9-part storytelling system built specifically for retrofit.Developed by Matt Milloy, editor of Refurb & Retrofit and founder of Retrofit.Video.You can now license this system to use internally, with your team, or across multiple projects - for use in your own videos, marketing, or retrofit comms.---## 🎬 What’s IncludedEach license gives you the toolkit to replicate our case study success:- The full Milloy Framework™ PDF
- Interview question guide
- B-roll and visuals checklist
- CTA & decision logic templates
- Upload + SEO metadata framework
- JSON-LD schema builder
- Usage rights for in-house use (DIY License) or resale (Agency License)---## 💼 License Options### ✅ DIY License – £795 + VAT
Use the framework inside your own team. Ideal for:
- Local authorities
- Product teams
- Retrofit coordinators
- Comms managers
- Energy non-profits### 🏢 Agency License – £4,950+ POA
For video or marketing teams who want to use the Milloy Framework™ with their clients. Includes onboarding and rights to reuse the method commercially.---## ✅ Want It Done For You?The Retrofit Trust Builder™ is our full production package — £4,950 + VAT
- 1x Case Study
- 1x Testimonial
- 3x Social Clips
- Graphics, CTA overlays, YouTube optimisation
- Delivered in under 3 weeks
→ Watch it in action---## 🚀 Ready to Build Trust?- 📞 Book a Strategy Call
- 📥 Request a License
- Or visit watch this to see a recent result---“We went from having no video presence to 3 months of inbound activity in a week.”
— Josh McIvor, MD, ThermaCote UKNot sure if it’s a fit?
👉 Just email us or book a quick call — no pitch, just insight.The Milloy Framework™ and Retrofit Trust Builder™ are protected trademarks of Matt Milloy for Retrofit.Video.

# ✅ Thanks for Booking Your Licensing CallYou're booked in to explore the Milloy Framework™ — the first retrofit storytelling system proven to turn project stories into trust-building, lead-generating assets.---## 🎯 On This Call, We’ll:- Walk you through how the framework works
- Show you real-world results from retrofit companies
- Help you choose the right license for your use case (DIY or Agency)
- Answer any questions about onboarding, delivery, or integration---## 📽️ Before We MeetWant to see what this looks like in action?🎬 Watch the Case Study Result
“We went from having no video presence to 3 months of inbound activity in a week.”
— Josh McIvor, MD, ThermaCote UK---✅ Why People Are Signing Up
They’ve seen what real retrofit stories can doThey’re tired of case studies that get ignoredThey want to turn projects into proof — fastThey’re looking for a repeatable system, not a one-off solution
---## ⏱️ Next StepsWe’ll meet at your scheduled time (check your calendar invite).
If you need to reschedule, use the link in your confirmation email.Have a project or use case in mind? That’ll help us tailor the call to you.---Let’s build retrofit stories that actually convert.Retrofit.Video • Built on the Milloy Framework™